[tweetmeme source= 'klcreative' only_single=false]I’ve become a big fan of relocalization marketing (with “buy local, live local” messaging) and community building movements this past year, particularly after working for a main street program, following the robust farm-to-table trend arising in my town, watching a great community garden develop and helping to organize a grassroots promotional network for musicians.
Now I’m definitely not qualified to argue the pros and cons of the effect a technologically-based, globally-expanded perspective has on quality of life. But I do know that to personally balance the psychological toll that living in an outsourced, information-rich, technologically-driven world often exacts on me, I have found that investing in local connections makes a huge difference in my sense of well-being and creativity. I’m less angry, less frustrated and a whole lot more enriched by knowing at least a little bit about where some of my food comes from, how services are delivered and who is directly benefiting from where I spend my hard-earned money. It empowers me to better handle the places in my life where faceless, computer-generated systems go awry and create problems where I feel completely powerless.
Does it make everyone more creative to “live locally” at least for some portion of their lifestyle, whether it be food, business, arts & culture or social networks? There are probably a million arguments for both sides on this one, but for me, feeling connected to the place I live and the people in it matters a great deal. I like the way the video below points out that the heart of the creative economy can be found at the local level. For me, the old saying “home is where the heart is” has never seemed truer, and it feels like balancing that local/global perspective is the path to more engaged compassion and prosperity world-wide.
What do you think? What is your experience with relocalization?