[tweetmeme source= 'klcreative' only_single=false]Small presses, independent record companies and self-published books and CDs are quickly becoming the way of the world these days, but before you make the final decision about how to launch that creative project you’ve been slaving over–have a serious talk with yourself about marketing and publicity.
Face the Difficult Truth
For newcomers in the marketplace, the successful marketing of your creative product, whether through a small company or on your own, rests squarely on your shoulders.
Don’t underestimate the effort required to develop the skills and find the time to create your own marketing/publicity plan. Sure, hiring a publicist will definitely kick-start a campaign, but contracting with a professional for the amount of time needed to market the products of an unknown writer or musician is often cost-prohibitive. And following through on the investment of a short-term campaign and then finishing the job yourself is nearly impossible.
So what to do?
Consider using one of the new, affordable services that span the divide between a full-service publicist and trying to be your own marketing expert. They provide tools, consultation, resources and a community of other writers and musicians to help you through the process.
Here are just a couple of the established online marketing services …
Books: PUMP UP YOUR BOOK-– Full-service online book promotion
BookWhirl –Publicity and Marketing Packages
Music: Music Marketing Basics from ArtistHouseMusic
Ariel Publicity –Cyber PR Packages
Word-to-the-wise about marketing your material with the help of a publicist or through a marketing service though. They provide various levels of assistance and guidance. The successful marketing of a book or CD is a team effort and requires a major commitment of time and creative input from the author or musician! Once the product is created, the real work begins. And you must lead the way!
So approach the hiring of a firm or a subscription to a marketing service with the caution you would take in choosing a business partner or creative collaborator. Check them out, read reviews, talk to other clients. You’ve invested a huge amount of time in creating your product–make sure you build a team that will represent it properly!