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This past week a client of mine has been living what Seth Godin talks about in a recent blog post–the power of getting critical mass from even a small group doing something together. Seth’s Blog: The power of sync.
When this client flew cross-country to perform at a music festival and discovered an organization in meltdown and performers withdrawing from the event for fear of not being paid, my client decided to forge ahead. He felt that in the absence of the full story, the fans and organizers of the event should be supported. “They need me,” he said. Worries about finances took a back seat to the needs of the entire festival community.
What happened from there illustrates the Power of Sync beautifully. Rather than fly away disheartened, the musician launched a spontaneous tour starting from the fated festival, and riding a wave of heartfelt fan response from town-to-town. He encouraged everyone to participate and create a “fiasco” at each show. The creative response was stunning! Posters, merchandise, video, songs and more blossomed overnight. The fans identified, connected and were thrilled to contribute in any way they could. By tapping into the Power of Sync, this artist recouped his lost income and expenses, but even more importantly, he gave his fans the gift of participating in a delightful, dynamic event.
The Power of Sync is all about connecting people together and making them feel a part of something greater. How can you make synchronicity work for you as a creative entrepreneur?