Do you sometimes think that in order to get attention in today’s overloaded book and music industry you need some unusual gimmick, some wild guerrilla marketing tactic or persistent and exhausting self-marketing and follow-up to cut through the clutter in the marketplace?
True, there are more choices than ever out there and building a fan base can be a tricky task. But what most people forget is the value of taking time to OBSERVE the clutter surrounding potential customers/fans and how they navigate it. Do your potential customers/fans tune in or tune out when confronted with certain techniques? Will the tactics you are considering turn them on or turn them off?
“We don’t know who discovered water, but we know it wasn’t the fish.” ~Marshall McLuhan
Before you dive in, stand back and observe.