I get complaints from a lot of my clients that social media sucks up a tremendous amount of their time and they don’t see the rewards in terms of increased sales. They don’t quite understand the method behind the madness.
I admit when I saw the graph of social networking Jane Friedman published last week I totally understood why they feel so resistant. The idea of taking on so many different tasks is pretty intimidating. To some people it’s not a prism, it’s a cluster… well you know.
But Jane points out that by building diversity into your online networking, you are in effect creating a safety net that keeps you flexible in the rapidly changing internet environment. Shifting perspectives from “I can’t possibly keep up” to “Diversity will allow me to adjust to inevitable changes,” makes a huge difference in creating a viable social networking strategy.
Albert Einstein said “A man should look for what is, and not for what he thinks should be,” and that’s really the perspective one must take in building an online marketing plan. Publishing books and music is easier than ever. Selling them requires seeing the “prism” as an opportunity not a chore. Keep weaving that safety net. It’ll keep you in the game.